The centuries-old Italian beauty culture and
practice were born out of the Mediterranean
environment, with its myriad of herbs, plants,
flowers, fragrances, colors and tastes; of all of
which have an infinite amount of uses and
salutary benefits. In Italy, beauty is
contemplated and sought after for its healthful
properties, aesthetic effects and the pleasure
nature promises and delivers.
ERBE is a brand built on twin aspects of
skin-care-beauty. Our products offer a
contemporary reinterpretation of the
formulations and practices of the Italian
Beauty Culture.
A History of Hands-on Research. ERBE has
embraced and modernized the Italian Beauty
Culture. Our practices are informed by the
accumulation of information that has been
researched, tested, improved, and enhanced
over hundreds of years.
Authenticity is at the heart of the brand.
Tradition and authenticity inform every aspect
of our work. In fact, our comprehensive line of
products was originally available only
custom-made in local pharmacies and herb
shops in Italy.
ERBE's Formulae are as unique as they are
original. Our philosophy and our products
have their origin in the work of 15th and 16th
century Italian herbalists, physicians and
herbalist monks from celebrated monasteries.
The progenitors of our line were originally
created as treatments and remedies for
physical ailments. The knowledge these early
chemists, alchemists and doctors acquired
would be, in time, combined with modern
science and women's traditional expertise in
beauty.
ERBE is recognized as the only brand
reflecting the values of the Authentic Italian
Beauty Culture. ERBE has grown by word of
mouth. Its first fans were advocates of natural
beauty solutions and later the lovers of highly
effective quality products. The passion of our
customers attracted the attention of Beauty
Editors and their enthusiasm for ERBE fanned
interest in the products.
ERBE’s comprehensive knowledge is
combined with an abiding respect for nature.
We have a deep and comprehensive
knowledge of the organic processes and plant
transformation. Our products are the result of
expertise and experience, not faith or trends.
We control every aspect of our resourcing and
production. We do not simply acquire
commodity materials, nor do we hand
responsibility for their transformation to a
manufacturer. We are deeply involved in
every aspect of resourcing and packaging. We
not only know which herbs are used, but the
region and even the fields where they were
grown and harvested.
Our organic botanicals are of indisputable
origin. ERBE products are powerful, effective
and yet gentle, pleasant and safe to use. Every
item is conceived and formulated to promote
healing and enhance beauty, while creating
an agreeable feeling of well being.
ERBE products: truth in beauty. ERBE
specializes in active principles of botanical
blends, based on cold-pressed sweet almond
oil, evening primrose, wheat germ oil, jojoba,
karite' and St. John’s Wort. They incorporate
extracts of calendula, burdock, yarrow,
mallow etc. and pure essential oils of
chamomile, rosemary, lavender, rose, neroli,
bergamot, orange, myrrh, horsechestnut,
hawthorne and more.
ERBE products are completely free of mineral
oils, animal substances, synthetic fragrances,
wax, colorants or dyes.
Nothing is tested on animals.
ERBE - yesterday, today and tomorrow
Trends in beauty come and go. Women's faith
in rituals, regimen and products has never
been constant. But our adherence- our
fidelity- to this tradition insures our brand a
future as vital as its glorious past.
